2023 Christmas Parade

Jingle Bell Jubilee sunday, December 3rd at 5 PM

The Jingle Bell Jubilee was a massive hit this year thanks to the over 21,000 people in attendance and the awesome floats we had participate in the event. There were many excellent groups and organizations featured in the parade. These are the winners from this year’s Jingle Bell Jubilee:

Non-Profit Organization

1st: Paws Of Honor
2nd: Riverside Doctors' Hospital Williamsburg

Performing Group

1st: DreamMakers Dance Studio
2nd: Broadway Dance Arts - KeKay Alternative

Religious Organization

1st: Williamsburg Christian Academy
2nd: James River Baptist Church

Civic Organization

1st: Highland Park Community
2nd: Rotary Club of The Historic Triangle

Commercial Business

1st: Williamsburg Chrysler Jeep Dodge Ram
2nd: Safe & Sound

Vehicular Club

1st: Colonial Virginia Model A Ford Club
2nd: Colonial VA Model T Club

Animal Organization

1st: Life With Pigs

Bands & Auxiliary Unit - High School

1st: Woodside High School Band
2nd: Lakeland High School Marching Quiet Storm

Children's Organization

1st: Boy Scout Troop 103
2nd: BSA Troop 20

Registration for next year’s Christmas Parade will begin in the summer of 2024. Check back with us then for more information.

The Greater Williamsburg Chamber of Commerce is thrilled to announce that the 2023 Christmas Parade will be held on Sunday, December 3rd at 5 PM. An endearing local tradition since 1965, the Christmas Parade ushers in the holiday season with festive floats, live performances, and a special visit from Santa himself.

Garnering a record of over 18,000 spectators in 2022, the early-evening setting provides a magical backdrop for illuminated floats. Parade spectators are also invited to participate in the illumination by adorning light-up apparel and accessories. This year’s theme, Jingle Bell Jubilee, invites participants to creatively incorporate elements that evoke the spirit of the holidays, such as jingling bells, twinkling lights, and joyful music. Parade participants are encouraged to create floats inspired by this theme.